Protecting Celebs Takes Mind Over Muscle
For effective celebrity security, brains are better than brawn.
After guards working for Angelina Jolie and Brad Pitt scuffled with photographers in India twice in the past week, security experts said thuggish bodyguards who rely on football-player physiques and tough-guy attitudes might cause more problems than they solve.

“The only time physical involvement becomes necessary is when we or the client is in fear for their lives, that’s the only time it’s justified legally and that’s the only time it’s justified professionally.”

Mike Zimet, owner of a celebrity security firm in New York, says that in 20 years of work he has “never had to put my hands on anybody.”

“It’s the bouncer approach versus executive protection,” he says. “The bouncer approach is using your body first and your head second. In executive protection, 98 percent is done with your head and your mouth. So much of it is personality. Professionalism and discretion are what it’s all about.”

Also size. But even when bodyguards are beefy, there must be proper training and prudent planning behind them, says Donald Henne, a director with a global risk-consulting firm.

“It does help if you have a good command presence,” he says. “You can sometimes quell problems by just your physical appearance. But it’s not automatic.”

That’s why the best professional protectors aren’t just big, they come from military or law-enforcement backgrounds and have security training. They must be even-tempered and level headed. It’s not a business for unpredictable or aggressive personalities.

“Those who are gun fanatics or martial-arts fanatics are the individuals I would least want to employ,” says Joe LaSorsa, who runs a security firm in south Florida. “They’re only concerned with the offensive aspect of security work.”

Providing celebrity security is a defensive job, he says. Guards must assess potential threats and extract the star from any situation they deem dangerous.

They start by doing their research. They check in with the celebrity’s manager and media team. They check out the location they’re visiting and learn what the star plans to do there. Is it a business trip where promotional photos are a plus, or a family vacation where privacy is key?

“You want to know what the problem is before you get there,” Henne says.

Once on site, guards have to keep their senses sharp and stay keenly aware of the star and her surroundings. Experts agree that fighting with fans or photographers is exactly the wrong thing to do. It distracts them from their job and could exacerbate the situation.

“Photographers are not there to threaten the person,” Zimet says. “There’s no reason to put a hand on another human being. It’s everything that proper protection goes against.”

The main aim is to keep the client safe. Avoiding conflict – and the potential danger, legal liability and bad publicity that comes with it – is “critical,” LaSorsa says.

“You remove the person from the problem. You don’t stay with the problem and create a media incident.”

Secret Service Keeping Tabs on McCain and Obama

Who You Gonna Call – When things go wrong, stars rely on private security services for help
Heath Ledger’s body being removed from his New York apartment By Matthew Philips | Newsweek Web Exclusive Jan 25, 2008 | Updated: 8:46 p.m. ET Jan 25, 2008

In all the chaos surrounding the death of Heath Ledger last week in his lower Manhattan apartment, one reported detail stood out: that when his masseuse found him face down and unconscious on his bed, and then frantically called Ledger’s fellow actor Mary-Kate Olsen, the 21-year-old star’s immediate response was, “I’m sending my private security.” Most people, upon hearing that a friend was unresponsive, with pill bottles nearby, would rush to dial 911. But the masseuse called Olsen two more times before finally calling 911 about 20 minutes later, the second time to tell Olsen that Ledger was cold to the touch and that she feared he was dead. Olsen’s response? “I already have people coming over.”

Her “people” arrived at the same time as the paramedics, nearly a half hour after Ledger’s body was first discovered. So who are these “private security” providers? And why are they–and not public emergency services–the first call a celebrity would make?

To get a peek behind the curtain of celebrity security services, NEWSWEEK’s Matthew Philips spoke with Joseph A. LaSorsa, a security expert, who spent 20 years as a special agent in the U.S. Secret Service. His company, J.A. LaSorsa and Associates, in south Florida has been in business since 1998 and provides a range of high-end expert security and executive protection services to the rich and sometimes famous. Excerpts:

NEWSWEEK: What kind of protection do your personal-security agents provide?
Joe LaSorsa: Personal security can range from estate or residential security to travel security. We’ll stand guard at a residence or travel with clients aboard boats, wherever.

What sorts of people do you have as clients?
My clients tend mostly to be high-end athletes, VIPS and corporate executives and CEOs. I don’t take on a lot of celebrities for the simple reason that they tend to be more problematic. They expect to be pampered and can usually create more problems with themselves than anyone else.

Where do you draw the line between protecting a client from others and protecting them from their own behavior?
I make the point with my staff that when problems start to arise to diplomatically persuade the client to cease and desist from an activity. Part of our job is to pick up on signs that indicate a bad situation. So usually if we’re out at a club and we feel a disruption is about to occur, we’ll quietly whisper to them that we should leave. We’re there not to deal with problems but to avoid them.

Do you typically sign nondisclosure agreements?
Yes, we require it. Part of the contract is to do everything we can to maintain the client’s confidentiality.

What’s the background of the agents who work for you?
Mostly former federal agents and Secret Service agents, whom I consider to be the best long-term private-sector agents because they understand the mentality of the job.

In what way?
In their trained ability to spot situations before they become problems, and to use discretion and diplomacy rather than force to diffuse a situation. If you ask me, too many Special Forces guys are getting involved in the industry, people who aren’t trained in de-escalation but only in escalation. And the problem with celebrities is they’re drawn to these types. Celebrities typically hire people who are big in stature because they think they’ll prevent a problem through intimidation, when in fact those people are more prone to use their size and often end up accentuating problems.

How personal do the relationships get between agents and clients?
We expressly avoid any personal relationship. We assign them in 8- or 10- or 12-hour shifts. There’s no sleeping over at a client’s home. It creates too much of a familiarity, and, as the saying goes, familiarity breeds contempt.

But it happens?
Of course it happens, clients will develop relationships with protective agents, especially when it’s a male and female, that leads to sexual relationships.

I guess you’re not a fan of the movie “The Bodyguard”?
No, I actually like it because it’s a realistic depiction of how easily that can happen.

What about being bystanders to illegal activity, like drug use?
We don’t tolerate illegal drug use. We will walk away and terminate the contract. Remember, the majority of our staff are former Secret Service. We’ll turn our heads to most issues, but not when it crosses the line of legality. Of course, again, it happens, I guarantee, and the majority of security agents out there wouldn’t feel the way I feel.

How do you handle behavior that’s not necessarily illegal but isn’t something a client would want publicized?
Do we take care of a client if they’ve had too much fun? Sure. We try not to associate with clients where that happens all the time but of course it’s going to happen every so often. People are human, and when it does, that’s part of the protection that’s offered.

What about if you found a client unconscious or with drug paraphernalia around? Would you call the police?
Again, if they cross the line into illegal activity, we’re going to call the police. I can’t speak for other agencies, but I know that pretty much most security agents are former law enforcement, and most of them won’t cross that line. Now, if they’re just passed out, then we’ll see if we can’t revive them–but if not then yeah, we’d get medical attention.

You’d call 911?
If it’s serious, yes. We don’t pretend to be medical technicians. We’re trained in CPR and as EMTs, but if someone needs to be transported in an emergency situation, then definitely that’s our obligation in protecting them.

It seems as though sometimes celebrities are looking for their security agents to be a guardian angels of sorts.
I think that’s accurate in a lot of cases. It’s not something we do, but I’m not going to say that isn’t the case with some people and that some firms provide that for them.